Why should you do hashtag research for your Instagram marketing? It's essential to building a large audience. In the beginning, researching tags, plus liberal application of tags is absolutely essential to growing an audience quickly and effectively. In this post I will outline the reasons why and share some resources to help with your research.
Why do hashtag research for your Instagram Marketing?
There are several reasons you should be doing hashtag research and using hashtags a-plenty on Instagram. Hashtag research is essential to locating your target market and putting your content in front of them. Instagram is no different. Hashtags are useful and very relevant for finding people.
You will attract some bots with automated likes and some automated followers. However you will also find a lot of real people interested in what you're doing. In the time that I have been building on Instagram I have generated hundreds of leads, followers and a part time income all using Instagram. Yes there are lots of REAL PEOPLE on Instagram every day looking at hashtags.
I have found that the two best ways to do hashtag research are using the Instagram Search feature itself and also using Hashtagify.
Hastagify is a Twitter tool, but is useful for identifying related hashtags. I've used it to get varience on hashtag research. The “search hashtag” feature on Instagram is great but it does not offer up related tags.
Instagram Hashtag search. This is the best way hands down to find targeted hashtags native on Instagram. It will give you specific Hashtags in your niche. It's a great place to start and is incredibly accurate. I've noticed that a lot of the other hashtag research sites refer to the native Instagram search engine.
In my opinion this is the best way to perform research quickly and with little error. If you combine the two it makes for some very exciting results. This will pull people to your content and increase your followers and engagement.
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