Welcome to Your Facebook Messenger Bot Guide! In this article I am going to give you the bare bones basics to creating a messenger bot inside of the Manychat software. If you want to go deeper with Facebook Messenger Marketing, get my 5 Day Bootcamp + PDF Guide. Click HERE
Facebook Messenger Bot Guide – What Is it?
A Facebook Messenger bot is a piece of software that allows you to use your Facebook fanpage to “chat” with your customer base in an automated way. It's similar to an Aweber email list. You can add subscribers to the list, message them about your business offerings or just offer valuable content. Offering valuable content through your Facebook bot is what I recommend most to engage your audience.
The Facebook Messenger bot that I recommend is Manychat. Manychat is free for the first 500 subscribers to your list. After that the cost is goes up based on your subscriber count. The pricing ranges from $10 Dollars/month at 500 subscribers all the way up to $145/month at 25K Subscribers.
Let's be honest here… If you have 25K subscribers you should be making money there!
I've Included a Brief pricing breakdown and features Video Below.
What's So Exciting About Facebook Messenger Marketing?
We talked briefly about how a Facebook Messenger marketing list is similar to an Aweber email marketing list. There's one big difference however. A huge difference actually…
Facebook Messenger marketing messages are seeing higher than 80% open rates with with 30% click through rates. Compare that to only 5.9%-18% with .4%-2.1% click through with email marketing.
Facebook Messenger has 1.3 Billion users with 70 Million logging in daily! This is more than the total users for some social media platforms.
Messaging apps surpassed social network apps way back in 2015. Yes this is a big deal…
Let's get into the How To's of Facebook Messenger Marketing.
How To Start Building Your Facebook Messenger Bot
As we discussed Manychat is my preferred tool to work with it is easy to use and understand. I have one solid piece of advice if you really want to learn how to use Manychat. Tinker with it! Don't be afraid to get in there and click around. It's one of the fastest ways to learn.
If that doesn't work, thankfully this guide is here to help you.
Building a solid Facebook Messenger bot inside Manchat starts with understanding the basic communication cycle. What I mean by that is how to make messages and insert responses. You will use this skill every time you set up a new sequence or broadcast.
This video will help you understand the basics of getting responses and actions set up. I'll even outline how the brand new flow builder feature can help you really design a killer message.
Watch the video now and learn to manage sequences.
Doing a Broadcast With Your Facebook Messenger Bot
This really is the meat and potatoes of Facebook Messenger marketing. Sending out Broadcasts that GET OPENED. As I mentioned before, many marketers have been getting open rates of 80% or better using this software. It's quite amazing.
Let's take a look at exactly how to create your first broadcast with the Manychat software.
Watch the video below and get a quick “how to” on the broadcasting functions.
Along with the video I have a couple of great tips for you on how often and how much to send out your Facebook messenger bot broadcasts.
3 Bonus Tips For Great Messages
- Keep it extremely conversational! Remember, you're sending out messages directly to someones phone. They are going to get a regular sounding Facebook Messenger notification. It will bling and make noise. The last thing you want to do is alert them to a “spammy” message asking them to join your team! So keep the messages along the lines of a regular conversation you'd have with a friend.
- One or two times a week maximum! anymore than that and you'll be sending messages to nobody! Every Manychat subscriber has the option to unsubscribe simply by typing “Stop” or “Unsubscribe”. Your bot does the rest.
- You'll always want to remind people that they can unsubscribe anytime. We definitely don't want anyone on our list that does not want to be there. Let them go.
Facebook Messenger Bot Growth Tools
Facebook Messenger Bot growth tools are what we use to gain subscribers. They come in 3 types. Overlay widgets, Embeddable widgets and other growth tools.
I have given brief descriptions below.
- Overlay widgets – These are overlays on a blog or a website. Like a slider or pop up that adds subscribers to your Manychat.
- Embeddable Widgets – These can be installed on WordPress website and function like a button or a sidebar. Incredibly useful for collecting subscribers in the middle of your page or as a call to action.
- Other Tools – These are the tools that I find most interesting because they are so unique! This section includes How to use a JSON tool for Facebook ads. You can also collect subscribers using Facebook comments which is an amazing feature that I believe you will spend the most time with.
In the video below I have given a good outline of these Facebook Messenger bot tools. These are the method by which you collect subscribers and make sales. Which is something we all want!
Facebook Messenger Bot Essentials
This section is all about what I consider to be the essential parts of creating a successful Facebook Messenger marketing campaign.
Understand this one point: It is not necessary to set up these pieces in order to create a successful campaign, but I feel these tools have great value and should be implemented.
Set up a main menu inside of Manychat. A main menu is what your subscribers see every time they interact with your bot. It is always there, and has the option to put any kind of capture page or link inside the menu. Watch the video below for a quick HOW TO.
I am also a firm believer in setting up your Facebook Messenger bot to interact and give value 24 hours a day. This is entirely possible with many chat. Imagine promoting a give away that anyone can get just by sending a quick message to you with a specific keyword that triggers your bot. It's awesome!
The video below shows how this is possible.
A Facebook Messenger Bot Is Great, But How Do We Close Sales?
There is one truth that exists no matter what!
There are TACTICS and PRINCIPLES in marketing. Tactics are the how to, and principles can be considered the WHY behind things.
To illustrate this point just understand that a successful tactic is based on sound principles of marketing. Basically, a spammer with a Facebook messenger bot is still a spammer.
You've got to learn the sound principles of marketing and put in place a sound infrastructure. If you want to learn the principles and get the infrastructure you need. What we have our hands on is the ability to learn the principles behind successful marketing and then input them into the best infrastructure available today.
I hope you enjoyed this post: “Your Facebook Messenger Bot Guide”. If you did make sure to share it on Facebook for someone else looking to take it to the next level of their marketing.
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